{"id":3722,"date":"2025-05-12T18:35:06","date_gmt":"2025-05-12T16:35:06","guid":{"rendered":"https:\/\/doroniasse.com\/?p=3722"},"modified":"2025-07-04T14:27:34","modified_gmt":"2025-07-04T12:27:34","slug":"comment-rediger-un-bon-article-seo-sans-te-prendre-la-tete","status":"publish","type":"post","link":"https:\/\/clone.doroniasse.com\/staging\/comment-rediger-un-bon-article-seo-sans-te-prendre-la-tete\/","title":{"rendered":"Comment r\u00e9diger un bon article SEO (sans te prendre la t\u00eate)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3722\" class=\"elementor elementor-3722\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-167beb4b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no exad-sticky-section-no\" data-id=\"167beb4b\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68da7899 exad-glass-effect-no exad-sticky-section-no\" data-id=\"68da7899\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1665a668 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1665a668\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style><span id=\"scroll69f52b0c9c3a8\"  class=\"scrollMagicControl\" type=\"hidden\" effect = {} wpmp_enable_desktop=\"yes\" wpmp_enable_tablet=\"yes\" wpmp_enable_mobile=\"yes\" wpmp_trigger_hook=\"0.5\" wpmp_reverse=\"yes\" wpmp_class_CSS =\"custom\" split-text = {} value=\"scrollmagic\"><\/span>\t\t\t\t<p class=\"\" data-start=\"379\" data-end=\"506\">Un bon article SEO commence par l\u00e0.<br data-start=\"414\" data-end=\"417\" \/>Pas de blabla inutile : il faut r\u00e9pondre aux attentes des gens <strong data-start=\"480\" data-end=\"486\">ET<\/strong> \u00e0 celles de Google.<\/p><p class=\"\" data-start=\"508\" data-end=\"553\">Il existe 3 grandes intentions de recherche :<\/p><ul data-start=\"555\" data-end=\"740\"><li class=\"\" data-start=\"555\" data-end=\"621\"><p class=\"\" data-start=\"557\" data-end=\"621\"><strong data-start=\"557\" data-end=\"584\">Informationnelle (Know)<\/strong> : Je veux apprendre quelque chose.<\/p><\/li><li class=\"\" data-start=\"622\" data-end=\"686\"><p class=\"\" data-start=\"624\" data-end=\"686\"><strong data-start=\"624\" data-end=\"648\">Navigationnelle (Go)<\/strong> : Je cherche un site ou une marque.<\/p><\/li><li class=\"\" data-start=\"687\" data-end=\"740\"><p class=\"\" data-start=\"689\" data-end=\"740\"><strong data-start=\"689\" data-end=\"714\">Transactionnelle (Do)<\/strong> : Je suis pr\u00eat \u00e0 acheter.<\/p><\/li><\/ul><p class=\"\" data-start=\"742\" data-end=\"944\">\ud83d\udca1 <strong data-start=\"745\" data-end=\"775\">Astuce de votre sous-marin<\/strong> : Ton format doit coller \u00e0 cette intention.<br data-start=\"819\" data-end=\"822\" \/>Exemple : pour une intention \u201cKnow\u201d, tu r\u00e9diges un article. Pour \u201cDo\u201d, une page produit. Et parfois, tu combines les deux.<\/p><hr class=\"\" data-start=\"946\" data-end=\"949\" \/><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire de l&#039;article<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/clone.doroniasse.com\/staging\/comment-rediger-un-bon-article-seo-sans-te-prendre-la-tete\/#2_Bien_choisir_ton_mot-cle_principal\" title=\"2. Bien choisir ton mot-cl\u00e9 principal\">2. Bien choisir ton mot-cl\u00e9 principal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/clone.doroniasse.com\/staging\/comment-rediger-un-bon-article-seo-sans-te-prendre-la-tete\/#3_Priorise_tes_sujets_avec_la_methode_du_shotgun\" title=\"3. Priorise tes sujets avec la m\u00e9thode du shotgun\">3. Priorise tes sujets avec la m\u00e9thode du shotgun<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/clone.doroniasse.com\/staging\/comment-rediger-un-bon-article-seo-sans-te-prendre-la-tete\/#4_Optimise_ton_contenu_pour_Google_ET_les_humains\" title=\"4. Optimise ton contenu pour Google ET les humains\">4. Optimise ton contenu pour Google ET les humains<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/clone.doroniasse.com\/staging\/comment-rediger-un-bon-article-seo-sans-te-prendre-la-tete\/#5_Ajoute_des_liens_internes_intelligemment\" title=\"5. Ajoute des liens internes intelligemment\">5. Ajoute des liens internes intelligemment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/clone.doroniasse.com\/staging\/comment-rediger-un-bon-article-seo-sans-te-prendre-la-tete\/#6_La_seule_vraie_regle_ecris_pour_lutilisateur\" title=\"6. La seule vraie r\u00e8gle : \u00e9cris pour l\u2019utilisateur\">6. La seule vraie r\u00e8gle : \u00e9cris pour l\u2019utilisateur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/clone.doroniasse.com\/staging\/comment-rediger-un-bon-article-seo-sans-te-prendre-la-tete\/#Et_maintenant\" title=\"Et maintenant ?\">Et maintenant ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/clone.doroniasse.com\/staging\/comment-rediger-un-bon-article-seo-sans-te-prendre-la-tete\/#Donnons_vie_a_vos_idees_en_ligne\" title=\"Donnons vie \u00e0 vos id\u00e9es en ligne !\">Donnons vie \u00e0 vos id\u00e9es en ligne !<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"\" data-start=\"951\" data-end=\"992\"><span class=\"ez-toc-section\" id=\"2_Bien_choisir_ton_mot-cle_principal\"><\/span>2. Bien choisir ton mot-cl\u00e9 principal<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"\" data-start=\"994\" data-end=\"1083\">Un article = <strong data-start=\"1007\" data-end=\"1020\">1 mot-cl\u00e9<\/strong>.<br data-start=\"1021\" data-end=\"1024\" \/>C\u2019est lui que tu vas cibler pour te positionner sur Google.<\/p><p class=\"\" data-start=\"1085\" data-end=\"1120\">Comment trouver ce fameux mot-cl\u00e9 ?<\/p><ul data-start=\"1122\" data-end=\"1348\"><li class=\"\" data-start=\"1122\" data-end=\"1190\"><p class=\"\" data-start=\"1124\" data-end=\"1190\">Ouvre un Excel avec 3 colonnes : mot-cl\u00e9 \/ volume \/ concurrence.<\/p><\/li><li class=\"\" data-start=\"1191\" data-end=\"1267\"><p class=\"\" data-start=\"1193\" data-end=\"1267\">Utilise des outils comme <strong data-start=\"1218\" data-end=\"1229\">SEMrush<\/strong>, <strong data-start=\"1231\" data-end=\"1246\">Ubersuggest<\/strong> ou <strong data-start=\"1250\" data-end=\"1264\">SE Ranking<\/strong>.<\/p><\/li><li class=\"\" data-start=\"1268\" data-end=\"1348\"><p class=\"\" data-start=\"1270\" data-end=\"1348\">Tape ton mot-cl\u00e9 sur Google avec <code data-start=\"1303\" data-end=\"1322\">intitle:\"mot cl\u00e9\"<\/code> pour voir la concurrence.<\/p><\/li><\/ul><p class=\"\" data-start=\"1350\" data-end=\"1483\">\ud83d\udca1 <strong data-start=\"1353\" data-end=\"1378\">Conseil de sous-marin<\/strong> : Privil\u00e9gie les mots-cl\u00e9s <strong data-start=\"1406\" data-end=\"1423\">longue tra\u00eene<\/strong>. Moins de concurrence, plus d\u2019intention, plus de r\u00e9sultats.<\/p><hr class=\"\" data-start=\"1485\" data-end=\"1488\" \/><h3 class=\"\" data-start=\"1490\" data-end=\"1543\"><span class=\"ez-toc-section\" id=\"3_Priorise_tes_sujets_avec_la_methode_du_shotgun\"><\/span>3. Priorise tes sujets avec la m\u00e9thode du shotgun<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"\" data-start=\"1545\" data-end=\"1637\">Tu as trouv\u00e9 plusieurs mots-cl\u00e9s ? Parfait.<br data-start=\"1588\" data-end=\"1591\" \/>Maintenant, quels sujets traiter en priorit\u00e9 ?<\/p><p class=\"\" data-start=\"1639\" data-end=\"1807\">La m\u00e9thode du <strong data-start=\"1653\" data-end=\"1664\">shotgun<\/strong> te permet d\u2019\u00e9puiser un th\u00e8me \u00e0 fond.<br data-start=\"1701\" data-end=\"1704\" \/>Par exemple : tu choisis \u201cSEO local\u201d et tu ponds 10 articles sur le sujet. Tu deviens <strong data-start=\"1790\" data-end=\"1796\">LA<\/strong> r\u00e9f\u00e9rence.<\/p><p class=\"\" data-start=\"1809\" data-end=\"1961\">\ud83d\udef3\ufe0f <strong data-start=\"1813\" data-end=\"1837\">Astuce de sous-marin<\/strong> : Commence par les sujets qui ont <strong data-start=\"1872\" data-end=\"1901\">le plus d\u2019impact business<\/strong>. Souvent, ce sont les petits mots-cl\u00e9s qui rapportent gros.<\/p><hr class=\"\" data-start=\"1963\" data-end=\"1966\" \/><h3 class=\"\" data-start=\"1968\" data-end=\"2026\"><span class=\"ez-toc-section\" id=\"4_Optimise_ton_contenu_pour_Google_ET_les_humains\"><\/span>4. Optimise ton contenu pour Google <strong data-start=\"2008\" data-end=\"2014\">ET<\/strong> les humains<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"\" data-start=\"2028\" data-end=\"2067\">Voici ta checklist SEO c\u00f4t\u00e9 technique :<\/p><ul data-start=\"2069\" data-end=\"2297\"><li class=\"\" data-start=\"2069\" data-end=\"2138\"><p class=\"\" data-start=\"2071\" data-end=\"2138\"><strong data-start=\"2071\" data-end=\"2085\">Balises HN<\/strong> : H1 (titre principal), H2 (sous-titres), H3, etc.<\/p><\/li><li class=\"\" data-start=\"2139\" data-end=\"2216\"><p class=\"\" data-start=\"2141\" data-end=\"2216\"><strong data-start=\"2141\" data-end=\"2162\">Mots-cl\u00e9s en gras<\/strong> : Pour aider Google \u00e0 capter les infos importantes.<\/p><\/li><li class=\"\" data-start=\"2217\" data-end=\"2297\"><p class=\"\" data-start=\"2219\" data-end=\"2297\"><strong data-start=\"2219\" data-end=\"2238\">Structure a\u00e9r\u00e9e<\/strong> : Utilise des listes, des paragraphes courts, des visuels.<\/p><\/li><\/ul><p class=\"\" data-start=\"2299\" data-end=\"2422\">\ud83d\udc51 Mon outil pr\u00e9f\u00e9r\u00e9 : <strong data-start=\"2322\" data-end=\"2330\">1.fr<\/strong><br data-start=\"2330\" data-end=\"2333\" \/>Il t\u2019aide \u00e0 optimiser ton texte en te donnant les mots \u00e0 mettre en gras et ton score SEO.<\/p><p class=\"\" data-start=\"2424\" data-end=\"2507\">\ud83d\udef3\ufe0f <strong data-start=\"2428\" data-end=\"2450\">Truc de sous-marin<\/strong> : Si ton score est <strong data-start=\"2470\" data-end=\"2480\">&lt; 80 %<\/strong>, r\u00e9vise avant de publier !<\/p><hr class=\"\" data-start=\"2509\" data-end=\"2512\" \/><h3 class=\"\" data-start=\"2514\" data-end=\"2561\"><span class=\"ez-toc-section\" id=\"5_Ajoute_des_liens_internes_intelligemment\"><\/span>5. Ajoute des liens internes intelligemment<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"\" data-start=\"2563\" data-end=\"2638\">Un <strong data-start=\"2566\" data-end=\"2582\">lien interne<\/strong> = un lien qui redirige vers une autre page de ton site.<\/p><p class=\"\" data-start=\"2640\" data-end=\"2666\">Pourquoi c\u2019est important ?<\/p><ul data-start=\"2668\" data-end=\"2807\"><li class=\"\" data-start=\"2668\" data-end=\"2715\"><p class=\"\" data-start=\"2670\" data-end=\"2715\">Pour guider ton lecteur vers plus de valeur<\/p><\/li><li class=\"\" data-start=\"2716\" data-end=\"2765\"><p class=\"\" data-start=\"2718\" data-end=\"2765\">Pour aider Google \u00e0 mieux comprendre ton site<\/p><\/li><li class=\"\" data-start=\"2766\" data-end=\"2807\"><p class=\"\" data-start=\"2768\" data-end=\"2807\">Pour renforcer ton <strong data-start=\"2787\" data-end=\"2807\">maillage interne<\/strong><\/p><\/li><\/ul><p class=\"\" data-start=\"2809\" data-end=\"2919\">\ud83c\udfaf <strong data-start=\"2812\" data-end=\"2830\">Bonne pratique<\/strong> : Un lien interne tous les 300 mots ou par chapitre. Et toujours de fa\u00e7on <strong data-start=\"2905\" data-end=\"2918\">naturelle<\/strong>.<\/p><hr class=\"\" data-start=\"2921\" data-end=\"2924\" \/><hr class=\"\" data-start=\"3497\" data-end=\"3500\" \/><h3 class=\"\" data-start=\"3502\" data-end=\"3556\"><span class=\"ez-toc-section\" id=\"6_La_seule_vraie_regle_ecris_pour_lutilisateur\"><\/span>6. La seule vraie r\u00e8gle : \u00e9cris pour l\u2019utilisateur<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"\" data-start=\"3558\" data-end=\"3628\">Oui, on \u00e9crit pour Google.<br data-start=\"3584\" data-end=\"3587\" \/>Mais surtout, <strong data-start=\"3601\" data-end=\"3627\">on \u00e9crit pour les gens<\/strong>.<\/p><p class=\"\" data-start=\"3630\" data-end=\"3682\">C\u2019est eux qui lisent, cliquent, ach\u00e8tent, partagent.<\/p><p class=\"\" data-start=\"3684\" data-end=\"3822\">Si tu veux apprendre \u00e0 \u00e9crire des articles SEO qui performent (et qui plaisent), ma formation <strong data-start=\"3778\" data-end=\"3800\">\u201cSonar du SEO\u201d<\/strong> est faite pour toi \ud83d\udc8a<\/p><hr class=\"\" data-start=\"3824\" data-end=\"3827\" \/><h3 class=\"\" data-start=\"3829\" data-end=\"3848\"><span class=\"ez-toc-section\" id=\"Et_maintenant\"><\/span>Et maintenant ?<span class=\"ez-toc-section-end\"><\/span><\/h3><p class=\"\" data-start=\"3850\" data-end=\"4035\">Tu veux un petit coup de main pour r\u00e9diger ton prochain article SEO ?<br data-start=\"3919\" data-end=\"3922\" \/>Tu veux qu\u2019on fasse le point sur ta strat\u00e9gie de contenu ?<br data-start=\"3980\" data-end=\"3983\" \/><strong data-start=\"3983\" data-end=\"3996\">\u00c9cris-moi<\/strong>, je suis toujours ravi d\u2019\u00e9changer ! \ud83e\udde1<\/p><p class=\"\" data-start=\"4037\" data-end=\"4079\">\u00c0 tr\u00e8s vite,<br data-start=\"4049\" data-end=\"4052\" \/><strong data-start=\"4052\" data-end=\"4079\">Ton sous-marin pr\u00e9f\u00e9r\u00e9.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ffef21 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no exad-sticky-section-no\" data-id=\"9ffef21\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;abstract-web&quot;,&quot;shape_divider_bottom&quot;:&quot;abstract-web&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 4185 400\" preserveAspectRatio=\"none\">\n<path class=\"elementor-shape-fill ha-shape-divider\" opacity=\"0.2\" 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class=\"ez-toc-section\" id=\"Donnons_vie_a_vos_idees_en_ligne\"><\/span> Donnons vie \u00e0 vos id\u00e9es en ligne !<span class=\"ez-toc-section-end\"><\/span><\/h2>                        <div class=\"exad-call-to-action-subtitle\">\n                            <p>Vous avez une id\u00e9e de site web ou vous cherchez \u00e0 am\u00e9liorer votre pr\u00e9sence en ligne ?<\/p><p>Que vous soyez au d\u00e9but de votre projet ou pr\u00eat \u00e0 passer \u00e0 l\u2019action, je vous propose un accompagnement personnalis\u00e9, strat\u00e9gique et humain.<\/p>                        <\/div>\n                    \t\t\t    <\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t    <div class=\"exad-call-to-action-footer\">\n                    <ul class=\"exad-call-to-action-buttons effect-2\">\n                                                <li>\n                                <a class=\"exad-call-to-action-primary-btn\" href=\"https:\/\/clone.doroniasse.com\/staging\/free_bookin\/\">\n                                            <span class=\"exad-cta-primary-btn-class\">\n            R\u00e9server un appel d\u00e9couverte gratuit        <\/span>\n                                    <\/a>\n                            <\/li>\n                                                    <li>\n                                <a class=\"exad-call-to-action-secondary-btn\" href=\"https:\/\/clone.doroniasse.com\/staging\/formulaire-site-web-doro-niasse\">\n                                            <span class=\"exad-cta-secondary-btn-class\">\n            Parler de ton projet de site web!        <\/span>\n                                    <\/a>\n                            <\/li>\n                                            <\/ul>\n\t\t\t    <\/div>\n\t\t    <\/div>\n            \t\t<\/div>\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un bon article SEO commence par l\u00e0.Pas de blabla inutile : il faut r\u00e9pondre aux attentes des gens ET \u00e0 celles de Google. Il existe 3 grandes intentions de recherche : Informationnelle (Know) : Je veux apprendre quelque chose. Navigationnelle (Go) : Je cherche un site ou une marque. Transactionnelle (Do) : Je suis pr\u00eat \u00e0 acheter. \ud83d\udca1 Astuce de votre sous-marin : Ton format doit coller \u00e0 cette intention.Exemple : pour une intention \u201cKnow\u201d, tu r\u00e9diges un article. Pour \u201cDo\u201d, une page produit. Et parfois, tu combines les deux. 2. Bien choisir ton mot-cl\u00e9 principal Un article = 1 mot-cl\u00e9.C\u2019est lui que tu vas cibler pour te positionner sur Google. Comment trouver ce fameux mot-cl\u00e9 ? Ouvre un Excel avec 3 colonnes : mot-cl\u00e9 \/ volume \/ concurrence. Utilise des outils comme SEMrush, Ubersuggest ou SE Ranking. Tape ton mot-cl\u00e9 sur Google avec intitle:&#8221;mot cl\u00e9&#8221; pour voir la concurrence. \ud83d\udca1 Conseil de sous-marin : Privil\u00e9gie les mots-cl\u00e9s longue tra\u00eene. Moins de concurrence, plus d\u2019intention, plus de r\u00e9sultats. 3. Priorise tes sujets avec la m\u00e9thode du shotgun Tu as trouv\u00e9 plusieurs mots-cl\u00e9s ? Parfait.Maintenant, quels sujets traiter en priorit\u00e9 ? La m\u00e9thode du shotgun te permet d\u2019\u00e9puiser un th\u00e8me \u00e0 fond.Par exemple : tu choisis \u201cSEO local\u201d et tu ponds 10 articles sur le sujet. Tu deviens LA r\u00e9f\u00e9rence. \ud83d\udef3\ufe0f Astuce de sous-marin : Commence par les sujets qui ont le plus d\u2019impact business. Souvent, ce sont les petits mots-cl\u00e9s qui rapportent gros. 4. Optimise ton contenu pour Google ET les humains Voici ta checklist SEO c\u00f4t\u00e9 technique : Balises HN : H1 (titre principal), H2 (sous-titres), H3, etc. Mots-cl\u00e9s en gras : Pour aider Google \u00e0 capter les infos importantes. Structure a\u00e9r\u00e9e : Utilise des listes, des paragraphes courts, des visuels. \ud83d\udc51 Mon outil pr\u00e9f\u00e9r\u00e9 : 1.frIl t\u2019aide \u00e0 optimiser ton texte en te donnant les mots \u00e0 mettre en gras et ton score SEO. \ud83d\udef3\ufe0f Truc de sous-marin : Si ton score est &lt; 80 %, r\u00e9vise avant de publier ! 5. Ajoute des liens internes intelligemment Un lien interne = un lien qui redirige vers une autre page de ton site. Pourquoi c\u2019est important ? Pour guider ton lecteur vers plus de valeur Pour aider Google \u00e0 mieux comprendre ton site Pour renforcer ton maillage interne \ud83c\udfaf Bonne pratique : Un lien interne tous les 300 mots ou par chapitre. Et toujours de fa\u00e7on naturelle. 6. La seule vraie r\u00e8gle : \u00e9cris pour l\u2019utilisateur Oui, on \u00e9crit pour Google.Mais surtout, on \u00e9crit pour les gens. C\u2019est eux qui lisent, cliquent, ach\u00e8tent, partagent. Si tu veux apprendre \u00e0 \u00e9crire des articles SEO qui performent (et qui plaisent), ma formation \u201cSonar du SEO\u201d est faite pour toi \ud83d\udc8a Et maintenant ? Tu veux un petit coup de main pour r\u00e9diger ton prochain article SEO ?Tu veux qu\u2019on fasse le point sur ta strat\u00e9gie de contenu ?\u00c9cris-moi, je suis toujours ravi d\u2019\u00e9changer ! \ud83e\udde1 \u00c0 tr\u00e8s vite,Ton sous-marin pr\u00e9f\u00e9r\u00e9. Donnons vie \u00e0 vos id\u00e9es en ligne ! Vous avez une id\u00e9e de site web ou vous cherchez \u00e0 am\u00e9liorer votre pr\u00e9sence en ligne ? Que vous soyez au d\u00e9but de votre projet ou pr\u00eat \u00e0 passer \u00e0 l\u2019action, je vous propose un accompagnement personnalis\u00e9, strat\u00e9gique et humain. R\u00e9server un appel d\u00e9couverte gratuit Parler de ton projet de site web!<\/p>\n","protected":false},"author":1,"featured_media":3724,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[44,22],"tags":[],"class_list":["post-3722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-sea","category-tips"],"_links":{"self":[{"href":"https:\/\/clone.doroniasse.com\/staging\/wp-json\/wp\/v2\/posts\/3722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clone.doroniasse.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clone.doroniasse.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clone.doroniasse.com\/staging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clone.doroniasse.com\/staging\/wp-json\/wp\/v2\/comments?post=3722"}],"version-history":[{"count":19,"href":"https:\/\/clone.doroniasse.com\/staging\/wp-json\/wp\/v2\/posts\/3722\/revisions"}],"predecessor-version":[{"id":3778,"href":"https:\/\/clone.doroniasse.com\/staging\/wp-json\/wp\/v2\/posts\/3722\/revisions\/3778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clone.doroniasse.com\/staging\/wp-json\/wp\/v2\/media\/3724"}],"wp:attachment":[{"href":"https:\/\/clone.doroniasse.com\/staging\/wp-json\/wp\/v2\/media?parent=3722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clone.doroniasse.com\/staging\/wp-json\/wp\/v2\/categories?post=3722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clone.doroniasse.com\/staging\/wp-json\/wp\/v2\/tags?post=3722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}